2024
Bandlab Autopitch Campaign
Category:
3D Motion Design
Client:
Bandlab
Studio:
Bandlab Creative Team
Sound Design:
Bandlab Creative Team
Project Details:
The BandLab Autopitch campaign centered around the promotion of BandLab’s latest feature, Autopitch—a real-time pitch correction tool designed for musicians and creators of all skill levels. The campaign aimed to highlight Autopitch as an accessible, user-friendly feature that could enhance musical creativity, empower vocal performances, and inspire musical exploration.
In this campaign, I art-directed and animated the 3D ad spot, leading visual development and storytelling to capture the creative essence of BandLab's Autopitch tool. Collaborating with the marketing team, I crafted a dynamic, tech-forward aesthetic that highlighted the tool’s intuitive pitch manipulation, using responsive sound waves and musical motifs to showcase seamless integration between artist and tool. Through careful use of lighting, pacing, and interactive visuals, the spot positioned Autopitch as an innovative and inspiring tool for creators, resonating positively with BandLab’s community and new users.
Product Documentation access:
︎︎︎(bandlab.com)
